These 2022: the automobile does only its tech!- Automotive-Marketing

January 6, 2022Frédéricdossiers0

Increasingly, manufacturers abandon traditional car fairs in favor of other events.Among them, the Consumer Electronics Show, aka these.Shortcut and welcoming fewer exhibitors due to omicron, CES 2022 is back in physics and the automobile assumes its growing place there.Overview of big announcements.

BMW: Tesla only has to be right!

One of the sensations to see on the manufacturers' side is the BMW IX Flow: the first car in the world to be able to change color!This was well worth a specific article to read here.But BMW came with other news in Las Vegas.For automotive pleasure, BMW presents the world premiere the BMW IX M60.This is no more or less than the first electric car designed by the M department.Which makes it one of the most powerful and sporty electric SUVs on the market.Performance is also reflected in autonomy, announced at more than 560 km and fast recharge: 35 minutes to recharge 80% of the battery.Not bad for an electric car of 619 horsepower!

It is also in the on -board experience that BMW intends to make its revolution with the reveal of a brand new entertainment system.First with the BMW Theater Screen, a new 31 -inch panoramic screen in 32: 9 format with intelligent Amazon Fire TV TV functions.And a resolution of up to 8k!To make time on board more pleasant, BMW announces the arrival of four new mymod vehicle configurations: expressive, relax, theater and digital art, developed in collaboration with the Chinese artist Cao Fei.To the touch and visual, BMW also combines the sound atmosphere with BMW Iconicsounds Electric.The objective: to offer new sound atmospheres made Hans Zimmer, the famous film music composer and winner of an Academy and Grammy Award.Who says better?

Mercedes: electrical objective!

Mercedes likes these.In 2020, the manufacturer at L'Etoile had marked the spirits with the amazing concept AVTR.The name was voluntarily inspired by the film Avatar to highlight one of the manufacturer's ambitions.Build very advanced IHM interfaces, so the car and its driver only form a.For these 2022, it is still a concept that Mercedes presents.This time, the manufacturer applied himself to demonstrate that he too is a major player in the electric vehicle.The Mercedes-Benz Vision EQXX claims 1000 km of autonomy, a CX of 0.17, a battery of 100 kWh and a contained weight of 1,750 kg.Thanks to an aluminum frame, a 3D printing cabin and magnesium alloy wheels!

Concretely, Stellantis will collaborate with Amazon to deploy Software technology and expertise in Amazon within its organization, in particular for the development of vehicles, the creation of connected experiences on board and the training of the next generation of Software engineersautomobiles.Together, the two entities will develop completely integrated software products and services.Of course, "Over-the-Air" updates (OTA) are part of the package!

On site, Stellantis also unveils the Chrysler Airflow.This 100% electric sedan concept announces the revival of the American brand, in loss on its market for many years.The CES is also for Stellantis the opportunity to demonstrate the electrical acceleration of its brands.Citroën and DS made the trip.Two brands not marketed in the United States.But Citroën presents the friend, even though the vehicle is testing in the Free2Move fleet in several American cities.At DS, this is the DS E-Tense Fe21: What to assert the leadership of Stellantis in the Formula E Championship.More basically, the Fiat 500e makes its first appearance in the US while the Jeep Wagoneer and Grand Wagoneer reveal themselves.If they have little connection with the tech side of CES, we know the attention that Carlos Tavares pays each expense.So as long as they be at CES ...

Hyundai: Between metarers and real world ...

At Hyundai, we decided to send, dixit the boss of the group, a "message of hope and progress to humanity".It was through robotics that Hyundai chose to expose herself.Hyundai is convinced that the robots will allow a link between the fictitious virtual world, the metarers, and the real world.In fact, Hyundai acquired Boston Dynamics and intends to rely on the robots designed by the company.How?Imagine that humans would make a virtual spot at a distance and that, on chain, it is the robot that reproduces their gestures.A form of telework for the qualified workers of the factories!

In terms of mobility, Hyundai indicates that robots will allow us to access even more in places inaccessible to humans, or even preserve them.In the opposite direction, the metarers must make it possible to offer an ever -increasing mobility experience.Whether on board his vehicle as public transport, thanks to increased connectivity.Even if Hyundai's presentation is ultimately quite vague, it arouses the desire!

Sony confirms!

During CES 2020, Sony had presented the Vision-S 01 electric sedan and its intention to embark on the automobile.In 2022, the giant tech confirmed and even affirms his ambitions.For this, the manufacturer presents its 1st SUV, the Vision-S 02.Beyond the two vehicles, it is the creation in the spring of 2022 of the Sony Mobility entity that attracts attention.Indeed, it is the latter who will be responsible for validating the feasibility for Sony to embark on the race for the electric vehicle.In sight: Tesla, again!If the decision is not yet made, Sony declares that it will be "quickly".Soon Sony on our roads?To be continued…

The equipment manufacturers always present!

If there are many partners of manufacturers who do not want to give way to tech companies, it is the equipment manufacturers.This is why the latter are present in force in these 2022.Bosch is a faithful exhibitor.But Valeo, Continental, Marelli and ZF made the trip.The opportunity for them to show their new driving aids, but also and above all their ability to support manufacturers in the design of intelligent on -board interfaces and new mobility.

The balance sheet

Despite the absence of many manufacturers, notably GM and Ford who have not made the trip to their own land, the automobile confirms its interest in CES and, more generally, the technological tilting which is in the process ofoperate.Manufacturers, equipment manufacturers or new tech players ... Mobility is more imposed than ever as a major subject of CES.At a time when in France we impose new constraints on the automotive industry and when the shortage of semiconductors impacts global production, the old lady that is this industry demonstrates her ability to question herself, innovate ... andArouse lusts!

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