Dr TM Roh: Setting a new standard for smartphones in our changing world

When I look around me, I am amazed at how much innovation exists in our world today. Still, I'm very excited about the evolution of the smartphone. This unique device has given way to new digital industries – remote work, school, entertainment and fitness – and the ability to capture, explore and communicate with anyone, anywhere. anywhere, at the touch of a finger.

The smartphone is a portal to infinite progress. And at Samsung, we never take that for granted.

It's not enough for mobile innovation to evolve with the world. We need to be one step ahead, so our technology can help transform the way we experience everything around us and make our lives easier. That's why we constantly strive to break the rules of what a smartphone can do.

Breaking the rules to start the next chapter in smartphone history

In 2011, the Galaxy Note merged the convenience and portability of smartphones with the expansive screen and notebook-like functionality of tablets. Some balked at the 5.3-inch screen – then considered huge – but Note has created a legacy where a large screen is now the norm. The S Pen also surprised everyone. It allowed people to make the connection between creativity and productivity – whenever inspiration struck, they could quickly jot down their ideas and thoughts in Samsung Notes.

In 2019, we once again dared to redefine smartphones. We launched our Galaxy Z Fold series and brought an entirely new form factor to the mobile industry. Our industry-leading foldable design changed the way people used their phones. With Flex mode, video calls are hands-free and easier. And multitasking with multiple windows is also a breeze, as your phone becomes a tablet in the blink of an eye. Once again the industry took notice and the foldable became the next big thing.

Innovate by listening to consumers and taking notice

In a sea of ​​identical smartphones and iterative updates, our ambition remains firm: to detect signals of transformation – by listening to your feedback – and to continue to deliver mobile experiences that allow us all to evolve.

We know many of you were surprised when Samsung didn't release a new Galaxy Note last year. You loved the creativity and efficiency of the Galaxy Note series, which took you from gaming nirvana to high-octane productivity in the blink of an eye. You've embraced the S Pen, whose rivals some say put ink to paper. And we haven't forgotten those experiences you love.

Catalyze the next evolution of Galaxy

For years, Samsung has converted skeptics who thought our ideas were impossible. Whether it's a screen that's too big, a stylus that no one knew they needed, or a pro-grade camera that could really lift mobile photography out of the dark.

With each new evolution of Samsung Galaxy devices, we have introduced features that enhance the mobile category. And we're about to rewrite the rules of the industry once again.

At Unpacked in February 2022, we'll introduce you to the most remarkable S-series device we've ever created. The next generation of Galaxy S has arrived, bringing together the greatest experiences of our Samsung Galaxy into one ultimate device.

With it, you own the night – take amazing, captivating photos and videos. You'll also dominate the day with power, speed, and unique new tools. You'll enjoy cutting-edge innovations made possible through the smartest Galaxy experience yet. All while feeling good about being part of the most sustainable Galactic ecosystem. And, yes, you'll be helping Samsung rewrite the future of smartphones once again.

Get ready for the ultimate Ultra experience.

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Dr. TM Roh, President and Head of MX Business, Samsung Electronics