Here is how Apple revolutionized the screen of its Apple Watch Series 7

by Jérémy Patrelle

Let's dream. No, Apple did not print the Slogan of Paris Saint-Germain to praise the merits of its Apple Watch Series 7, the Cupertino firm is just content to offer users an ever more connected watch but, above all, more successful than Never with a brand new screen. Since 2014, the Apple Watch has been a rather clever tool that allows you to keep in touch with your loved ones, to be more fit, to stay connected to its work, to take care of your health ... No high-tech object too small Do not do better and there is nothing surprising that many brands like Samsung, Oppo, Xiaomi and other specialized in watchmaking like Tag Heuer embarked on the adventure of connected watch. With more or less success, of course, but the fact remains that it pushes Apple not to rest on its laurels as the market leader in connected watch.

"For centuries, the watch has not been used that only one thing: to give the time explains Stan NG, vice president of product marketing at Apple. And even even ten years ago, he seemed crazy to be able to see what a watch on the wrist could do: Put a call, watch his messages, his emails, play his music, reserve a taxi, pay , open our door, say if your heart rate is too low or too high, make an electroencephalogram ... We do all that on a watch is phenomenal! And to do all this, you needed a good screen, in its size, in its capacity ... ”The problem with the Apple Watch, and with all the connected watches, is that the screen is Not very large, which limits digital interactions with. It is rather logical since it is not necessary that the watch takes up too much space on our wrist at the risk that we are tired of it and leave it aside. Apple, like its competitors, must therefore imagine a very intelligent but too imposing watch. The Series 7 available from 429 euros rather well respect the two components.

"The size limits the number of information to which you can have access indicates Stan NG. So each pixel counts on a screen, there can be no lost space. Which led us to this Series 7 watch with a screen that can be considered a major innovation in the world of connected watch. ” Concretely, the screen of this new Apple Watch benefits from a display surface of almost 20% compared to series 6, and even 50% compared to series 3 released in 2017. How is it possible ? Because the edges of the watch have been reduced by 40%, going from 3 mm to only 1.7 mm between Series 6 and 7. The touch areas are larger and allow better interactions with the different widgets. "Obviously, this biggest screen in history makes it better everything you make on the watch enthuses Stan NG. All aspects have been improved: photo consultation (larger), reading emails (more text on the screen), the buttons are wider, the complications are more successful, you see your data better when you run ... Everything is bigger. ”

but this new Apple Watch does not appear to us Finally not bigger because the dials have changed dimensions? On this point, it is Alan Dye, vice President of Human Interface Design at Apple, who enlightens us and explains to us why the Apple Watch Series 7 now has dials of 41 and 45 mm, against 40 and 44 mm for the version Previous release in 2020: “We just increased the size of the dial a little to accommodate it to the change of design. In the end, the best display is a combination between fine edges and a wide screen. The majority of the benefits of this model come from the edge reduction, but this small surplus of size also makes a more spacious screen. ” So much so that we must recognize that the keyboard finally serves us to write things that make sense. Our slightly clumsy fingers can only salute the fact of being able to have a complete keyboard to respond to messages, emails or our incessant Instagram and Twitter notifications (you know, success ...). And this without having to write everything since artificial intelligence is responsible for offering us many words as soon as we have a letter. "We could not reduce the size of the letters more than we have already done so before," explains Alan Dye. It was our first idea, but it is not possible to make smaller. Thanks to artificial intelligence and use, the person will get used to writing with this keyboard. We could not imagine typing correctly on this kind of keyboard and on a small screen but if you trust it, it actually works very well, precisely thanks to artificial intelligence therefore and the machine learning (automatic learning, editor's note ) which will allow you to offer you words according to past experiences. ” Frankly, it is true that the system works pretty well.

In the end, the Apple Watch Series 7 benefits, logically since it is the latest version, the best screen ever made and that sees. Apple promises us that it is also more solid with a thickness of 50% more compared to Series 6 in order to better amortize the falls. We won't have fun knowing this aspect knowingly. Our attention is rather riveted to the future and when we hold two people from Apple in front of ourselves, you try your luck to have some more info: “Can we imagine an Apple Watch series 8 even finer and if if Yes to what extent? ” We ask, a bit candid. "You know, we are not talking about the future ... But we continue to innovate! We look at the opportunities to make this watch better, ”we are replied with a smile. See you in 2022 to know everything, or almost.