Make way for smart televisions |The press

Housing with a single television are increasingly rare.The screens are certainly used to watch shows and films, but their use has greatly diversified.Talk to those who use it to exercise, play video games, navigate social networks, try new recipes on YouTube or attend online concerts ... as a bonus, the devices are moreovermore beautifully.

"TVs are like phones and electronic tablets, but of a larger format," says Pascal Lafrance, sales advisor at Fillion electronic.People use the applications a lot on it, having the advantage of being comfortably seated.»»

Previously, he specifies, three reasons mainly motivated customers to buy a television: they wanted a better quality model, a larger screen where they had to replace a defective device."Since last year, people have been looking to have greater ease to operate applications and do something else with televisions," he said.It has become an issue.»»

Direct access to the Internet has paved the way for the convergence of screens and made smart televisions, says Thierry Lopez, marketing and corporate business director in Quebec, at Best Buy Canada."There are a ton of pre -controlled applications and you can download others.The TV becomes a tool, used much wider than before.It started over 10 years ago, anecdotally, until it becomes current.Now, there are only smart TVs on the market, from $ 200 for a 32 -inch model from the Chinese company TCL.This goes up to $ 100,000 for a 98 -inch, 8K, Samsung multinational device.»»

The use of TV has increased in the past year, because it makes life easier and joins the needs of consumers, he notes.

It is no longer a screen that we look passively.

Thierry Lopez, Marketing and Corporate Affairs Director in Quebec, at Best Buy Canada

François Desrosiers, who regularly followed hockey games with friends or family members, has adapted this season.During the matches, he divides his screen in two, to look on the one hand the game, while participating in exchanges on social networks on the other side."Instead of having my phone in hand and losing the thread of what's going on on the ice, I can follow both, side by side," he explains.One comes to enrich the other.»»

Samsung Canada trainer and spokesperson, he notes the same phenomenon on the side of video game enthusiasts."If they are blocked somewhere in a level, they divide the screen and look at expert stuff on YouTube," he said.Families can also stay together in the same room, looking at two things at the same time.»»

Customization of screens

The screens also evolve visually.Increasingly imposing, they no longer necessarily display a black surface when they are turned off.Some products may present works of art or personal photos, specifies François Desrosiers, who has installed a model from the collection The Frame, from Samsung, in his dining room.It was the condition for her spouse, Kathy Harvey, accepts the presence of a TV in this room.

"Consumers are no longer limited by the width of their walls," continues Pascal Lafrance, from Fillion electronic.Those who live in a condo with many windows and do not want to hide their views when they do not use their TV have the option of installing a vertical screen.The sero rotary screen model from Samsung, is motorized and just press a button to become horizontal.»»

Last year, 40 % of the videos were turned vertically, notes François Desrosiers.An option like the Sero pleases for social media enthusiasts, such as Instagram and Tiktok.Constantly looking to expand its already considerable market share, Samsung has even developed models that can be installed on the terrace, in full sun, next to the pool.

The Korean multinational LG Electronics also explores various avenues so that the screens integrate harmoniously everywhere, both inside and outside."The television is the most used device in the house after the refrigerator," says Christopher Lacharité-Young, representative of LG Electronics Canada and trainer for eastern Quebec.Before, we were talking about four hours of daily use.Today, we get closer to eight hours a day, because of the multiple uses.»»

By means of a controller, called the magic controller, you can search for content, navigate the web, but also control the entire smart house.When everything is connected, the TV becomes a dashboard where the lights, washer and dryer, automated curtains, etc. are connected for example, etc..

Christopher Lacharité-Young, representative of LG Electronics Canada and trainer for Eastern Quebec

The screens from 55 to 65 in remain the most popular quantities, he notes.But the attraction of 70s and more screens increases each year.And design is becoming more and more important.

The devices remain televisions, recalls Pascal Lafrance, who has witnessed the evolution of the market in the past 21 years."The quality of the image remains essential," he said.The most efficient models are distinguished, among other things, by the richness of colors, the viewing angle and the anti -reflective properties.It is important to consider your needs and the environment where the screen will be placed.»»