Deezer subscribers struggle to digest price hike

In recent days, Deezer has warned all its customers that they will be entitled to High Fidelity sound (without losses). Great news, knowing that Hi-Fi audio was until now only available in a more expensive specific package. But now, the streaming platform also takes the opportunity to increase the prices of its subscriptions!

€3 more for the family subscription

In detail, the Deezer Premium package goes from €9.99 to €10.99, while the family subscription costs €17.99 € instead of €14.99. Increases of 1 to 3 € applicable from January 18, and which go badly with several subscribers. In its message, Deezer has indeed announced the increase in prices in a way that some have not digested.

Deezer is finding it all the more difficult to pass the pill because lossless audio is offered without a price increase from several competitors, including Apple Music and Amazon Music. On France Info, Louis-Alexis de Gemini defended the price increase: the marketing manager of Deezer explained that “to develop ourselves, we need to earn a little more money”.

The price increase will benefit 70% of artists, authors and composers, he also argues. The platform, which has just over 4 million subscribers in France, has paid 200 million euros to the music industry. This is the biggest contribution in the streaming industry.