Internet, TV: Yallo breaks prices on the coaxial cable of Sunrise UPC!

It’s a little surprise, although very logical.Yallo announced on Monday a form of repositioning and especially the launch of its Internet and TV offer on the coaxial network of its Sunrise UPC group.For 48 hours, it breaks prices to 14.95 francs per month for life!

“From January 25, 2022 to 1:00 a.m. to January 26, 2022 at 11:59 p.m., an exceptional launch offer will be offered to the fastest: on www.yallo.CH, customers benefit from a limited number of Yallo Home Max Cable offers with Yallo TV at the incredible price of 14.95 francs per month for life instead of 79 francs per month (available on the cable network Sunrise UPC and in theLimit of available stocks) ”, according to a press release.

An offer for 80% of households

From January 27, Yallo will offer Home Max (fiber and cable) to new customers for 44 francs per month (instead of 79 francs).Depending on the connection, they will benefit from speeds of up to 10 gigabits/sec (fiber) or 1 gigabits/sec (cable).Yallo Mobile customers will be able to take advantage of the current promotional offer with an additional discount and will only pay 39 francs per month for life for the Internet and TV combined pack, according to this presentation.

By combining the covers of the fiber optics of the Sunrise prey to the coaxial cable of the predator UPC, Yallo is able to offer internet at 1 gigabit at least 80% of Swiss households by playing on all tables.A hell of a growth argument, which will make a tilt in the ear of financiers!The cheap brand will therefore have to ensure much to greatly disappoint many potential customers.

Positioning and brand problem

In the meantime, the brand launched in 2005 decided to review its positioning on the market a little, as explained in the presentation below to be taken with a certain distance.Indeed, can we play the Sunrise and Swisscom brand in the same category?Recently, for example, impossible to connect a Huawei watch to the old Challenger network ...

In fact, Sunrise UPC has a real problem of positioning from my point of view, because it probably does not seem to be able to respond to some of its ambitions ... Obviously, the offer announced today is most skillful and to greet!Too bad it is accompanied by a large advertising campaign.The proof once again indecent margins on certain products ...

Xavier Studer

Social sharing