The sticker "Stop Pub" soon replaced by the "Yes Pub"

“Each year, nearly 18 billion prints pass through our mailboxes.This represents 800.000 tonnes of paper, or 30 kilos per household on average, ”recalled Pierre-Yves Bournazel, MP for Paris in the AGAGE Group in the preamble.Particular figures when we know that "advertising leaflets are read by less than 15 % of recipients", adds the elected official.

To read Aussiloi Climate: The Assembly hardens the ban on advertisements for fossil fuels

In an attempt to end this waste, article 9 of the bill "fighting against climate change and strengthening of resilience in the face of its effects," plans to prohibit distribution in mailboxes of printed printsor cardboard not addressed to a particular recipient, unless an authorization is "expressly displayed", in this case thanks to a "yes pub" sticker.The absence of the well -known "stop pub" will soon be sufficient if we want to receive advertising campaigns and other promotions.

For the moment the project is only at the stage of experimentation in voluntary local authorities, for a period of three years.

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Critics of employment and territorial fracture

But this article is not unanimous.On the side of the deputy Les Républicains de Meurthe-et-Moselle, Thibault Bazin, he is accused of amplifying the "territorial and social fracture".On the one hand, the measure would penalize those who want to learn in white or poorly covered by internet areas.On the other hand, it would endanger numerous jobs "occupied more and more often by precarious people" in the design, printing and distribution of prospectus.

Her colleague Valérie Beauvais, deputy Les Républicains, of the Marne, believes that the sanction for non-compliance with the mention "stop pub", punishable since January 1 of a contravention, is sufficient and that the accumulation oftwo legislation, risks creating "a blur".

On the side of the paper sector, it is estimated that the "yes ad" participates "in the bashing of paper".Despite all the article has been adopted.